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Inbound Marketing Deep Dive Part 4: Delight your customers into repeat business

Whew! We've finally made it. This is the fourth and final part of our series on Inbound Marketing and what it means for the dreiländereck (tri-border region) and Basel based businesses. In this last installment we will cover the last step of the 4 Inbound Marketing Activities - Delight. If you thought you’d just jump to the end, do yourself a favor and catch up first. Ok, now that we’re all together let’s finish strong!   AC/CD Activity…

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Inbound Marketing Deep Dive Part 3: How to close more deals and increase sales

Thanks for hanging in there as we continue to discuss the 4 Inbound Marketing Activities. We are half way there! In part 1 we dissected the first activity - Attract. In part 2 we took a deeper look at the second activity - Convert. If you missed these articles be sure to catch up with us before moving forward. For those of you who are still swimming with us, let’s move forward into the third activity - Close. If you…

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Inbound Marketing Deep Dive Part 2: How to get more leads for your business

In part 1 of this 4 part series we took a look at the first step& of the 4 Inbound Marketing Activities - Attract. In part 2 we will continue exploring Inbound Marketing by discussing the second step - Convert. AC/CD Step 2 - Convert Now that you’ve attracted visitors to your website it’s time to covert them into leads. But in order for someone to be a lead, you obviously need to have some information about them,…

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Engage

Inbound Marketing Deep Dive Part 1: How to attract the right visitors to your website

AC/CD Activity 1 - Attract We all know how crowded and LOUD the internet has become. Social Media has done wonders to connect us to each other, but it has also congested our lives with so much information that slicing through the garbage can be quite difficult. Not only are you competing with other businesses in the Basel area, but the internet has flattened the world giving your future customers options that reach far outside…

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Strategy

Online Marketing: What is Best for Your Basel Business

“Marketing KPIs,” “Sales Ready Leads,” “Conversion Rate,” “Marketing ROI,” “Lead Generation”… Lions and tigers and bears, oh my. For any modern marketer, these terms may begin to lose meaning over time. Worse than that, some of us might not even understand what they mean or how they fit together into a marketing campaign or strategy. Are you feeling adrift in a sea of seemingly endless online marketing options?   Your Personal Marketing Pond I am…

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