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Facebook Video Vs Youtube

Facebook vs. Youtube: Which Platform You Should Turn to for Video Marketing in 2017

Data from the Hubspot State of Inbound: 2017 is here, and as expected video marketing is growing at an exponential rate. Some new, interesting statistics show that about half of all marketers questioned said they will be adding Facebook video (46%) or Youtube (48%) to their content distribution strategy in 2017. I am hoping the other half are ALREADY using either Facebook video or Youtube, because the question is no longer, "should I include video marketing in…

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17 SEO Myths – What You Need to Know for 2017

SEO (Search Engine Optimization) can be a pretty scary and daunting topic. We all know it is important to be easily found online, and a huge part of that is ranking high in Google SERPs (Search Engine Results Page). However, SEO is constantly evolving and it's hard to stay up-to-date and competitive. Of course, some core principles may stick around forever, but some have changed slightly and others have already come and gone again. As a result, many of the…

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Your Marketing Goals Aren’t Working – Stop the Guesswork and Start Working SMART

No matter how big or small our Basel businesses are, we all have goals we want to reach. But goals come in different shapes and sizes and are broken up into many levels, departments, time-frames, etc. For example, you may have visionary, high-level goals like "be the best in Basel in our industry", more specific goals like "gain 10 new clients per month" or goals that sit somewhere in between like "double in size this year."…

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Smarketing: Align Marketing and Sales and increase Leads and Customers

Smarketing. It's so much more than a cute buzzword. What's more, is that the results of Smarketing, if used correctly, can be an incredible tool for your organization. For those of us not yet familiar, Smarketing is a term made popular by Hubspot, and refers to the internal alignment of a company's Sales and Marketing efforts toward the same goal. How that is done, and to what extent, largely depends on the size and type of company.…

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What is the Buyer’s Journey and Why Do We Care?

It occurred to us here at AHA Factory that we often talk about the Buyer's Journey in our articles. After a recent discussion, we realized that we had not fully explained in any of our articles what the Buyer's Journey is, and why we find it so important! Now is the time to remedy that situation. If I asked my nephew, "What is the Buyer's Journey?" he would probably respond, "The journey that buyers go through."…

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Optimize SEO Keywords

Leveraging Keywords for SEO: Get Found and Drive Sales

We all know that keywords are important for Search Engine Optimization (SEO). But it's no longer about simply placing keywords throughout your website and blog post. Just like you, Google is a business that is doing it's best to bring value to it's users and customers. This is why they are consistently updating their search algorithms. With a little bit of elbow grease, it used to be relatively easy to be towards the top of…

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How to Match Your Online Marketing Approach to Your Consumers’ Needs

I came across a slightly older study (more than a year old, less than two years old) intended to show the consumer reaction to Inbound vs. Outbound marketing tactics. As I glanced over the data, I was able to extract a different understanding of the outcome than what the Moz/Fractl study had initially intended. From this data, it seems that consumers rely on different search practices depending on the type of information they want to consume. I know, SHOCKER,…

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WhatsApp Marketing: Go or No-Go?

This will be fun. Rank the following social mediums (without using Google) according to monthly active users; highest to lowest. Twitter Facebook WhatsApp Instagram Pinterest Linkedin Got it in your head? Now scroll down for the results.                 source: SumoMe Ok, Facebook. Duh, you got that one. But, wait, WhatsApp? Yes, that is correct. WhatsApp has more active monthly users than Instagram, Pinterest and Linkedin COMBINED. If you live in…

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Streamline Sales And Marketing

Streamline Sales and Marketing: How to make a Sales & Marketing Service Level Agreement (SLA)

Sales and Marketing don't always agree (and as much as we may want to deny it, they are intrinsically linked). Both think they're right and they can't seem to fully understand the other. In the open, they seem to play well together, but behind closed doors it's often like this...   Sales and Marketing must learn how to work well together as one cannot effectively do their job without the other. But why exactly are these two departments notoriously…

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AHA Factory Arm Wrestling Marketing And Sales

We Need to Talk: The Marketing and Sales Disconnect

65% of marketers identify that their company’s top marketing challenge for 2017 is generating traffic and leads. This makes perfect sense as B2B marketing is all about lead generation. However, It is very few and far between that a hasty sale is made when a prospect enters your company’s B2B marketing loop. Because a B2B buyer’s journey is often lengthy, generating leads are the best way to gauge future sales success. Makes sense. However, the quantity of…

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