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Inbound Methodology For Business To Person Marekting Basel Messe

Hey Basel, Forget B2B and B2C Marketing. There is a New Player in Town: B2P (Business-To-People)

In business and marketing, we normally group companies into two basic categories: B2B and B2C (business-to-business and business-to-consumer). This makes perfect sense as B2B and B2C companies have very unique challenges they must address and overcome. But does this make sense for 2017 and years following?   B2B and B2C Marketing - A Quick Recap B2B marketing is primarily about getting "leads" through detailed and analytic presentations about value propositions and return on investment (ROI).…

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17-SEO-Myths

17 SEO Myths – What You Need to Know for 2017

SEO (Search Engine Optimization) can be a pretty scary and daunting topic. We all know it is important to be easily found online, and a huge part of that is ranking high in Google SERPs (Search Engine Results Page). However, SEO is constantly evolving and it's hard to stay up-to-date and competitive. Of course, some core principles may stick around forever, but some have changed slightly and others have already come and gone again. As a result, many of the…

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Baloon

Online Marketing in Basel: It’s Time to Let Go of Your Content Strategy

Control of your content strategy... it's time to let go. I don't mean you shouldn't plan your content. Editorial calendars are still important and a great way to keep everyone in your company informed and organized in their content creation. What I mean, is that where that content is posted may not be as important as you think. In business-dense areas like Basel, this may come as a shock to larger companies... and it may be music…

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Smart-Goals

Your Marketing Goals Aren’t Working – Stop the Guesswork and Start Working SMART

No matter how big or small our Basel businesses are, we all have goals we want to reach. But goals come in different shapes and sizes and are broken up into many levels, departments, time-frames, etc. For example, you may have visionary, high-level goals like "be the best in Basel in our industry", more specific goals like "gain 10 new clients per month" or goals that sit somewhere in between like "double in size this year."…

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Sales-Marketing-Smartketing-AHA-Factory

Smarketing: Align Marketing and Sales and increase Leads and Customers

Smarketing. It's so much more than a cute buzzword. What's more, is that the results of Smarketing, if used correctly, can be an incredible tool for your organization. For those of us not yet familiar, Smarketing is a term made popular by Hubspot, and refers to the internal alignment of a company's Sales and Marketing efforts toward the same goal. How that is done, and to what extent, largely depends on the size and type of company.…

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Streamline Sales And Marketing

Streamline Sales and Marketing: How to make a Sales & Marketing Service Level Agreement (SLA)

Sales and Marketing don't always agree (and as much as we may want to deny it, they are intrinsically linked). Both think they're right and they can't seem to fully understand the other. In the open, they seem to play well together, but behind closed doors it's often like this...   Sales and Marketing must learn how to work well together as one cannot effectively do their job without the other. But why exactly are these two departments notoriously…

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AHA Factory Arm Wrestling Marketing And Sales

We Need to Talk: The Marketing and Sales Disconnect

65% of marketers identify that their company’s top marketing challenge for 2017 is generating traffic and leads. This makes perfect sense as B2B marketing is all about lead generation. However, It is very few and far between that a hasty sale is made when a prospect enters your company’s B2B marketing loop. Because a B2B buyer’s journey is often lengthy, generating leads are the best way to gauge future sales success. Makes sense. However, the quantity of…

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Trumpeting Final

“Trump”-eting: Marketing Your Way to Inauguration Day [3 Key Takeaways]

Friday. Inauguration day. Doomsday. It's the end of the world as we know it, and I feel fine. Ok, this article is NOT a political rant. However, there will be the occasional stab. If you're okay with that, let's continue! Regardless of your political sway, as marketers there are some positive points we can all learn from in regards to the way the Trump Presidential campaign was constructed. And, unlike most of the President-elect's Tweets,…

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Blog-Post-#2-(ENG)

Digital Marketing Trends that will help us make our clients more successful in 2017

2016 brought about many fundamental changes in the way we work. These changes made our team more effective and our customers more successful. Because we use the available digital marketing tools ourselves, we needed less time and energy for acquisition – time that we were able to use for our customers and the strategic advancement of our services. In today's blog article, I would like to take a look at some of the current trends…

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Promote-2

Inbound Marketing Deep Dive Part 4: Delight your customers into repeat business

Whew! We've finally made it. This is the fourth and final part of our series on Inbound Marketing and what it means for the dreiländereck (tri-border region) and Basel based businesses. In this last installment we will cover the last step of the 4 Inbound Marketing Activities - Delight. If you thought you’d just jump to the end, do yourself a favor and catch up first. Ok, now that we’re all together let’s finish strong!   AC/CD Activity…

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