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Are you doing Video Content Marketing right in 2019? 5 rules to answer yes!

How do you know if your video marketing content is resonating or reaching the right people? How do you know if the things you are doing are outdated, or if they are appropriate for 2019 (or 2020 for that matter). I am glad you asked. Let’s quickly go over 5 key rules that will help put your mind at ease and ensure that you and your company are creating video marketing content correctly. Of course…

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Do I Really Need an Online Marketing Agency?

Have you ever asked yourself, “Do I REALLY need a marketing agency?” If so, you are not alone. It’s a great question that many small, medium and even large companies have no doubt asked themselves at some point. The rise of affordable and even free online tools for marketing and advertising has promoted a Do-It-Yourself mentality that makes complete sense from the outside. Got a few photos? Just paste them here with some basic ad-copy…

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3 Easy Steps To a Stronger CSR Reputation

What is CSR? CSR stands for "Corporate Social Responsibility" which is a self-regulatory policy integrated into a company's business model. Although first introduced in the 1960's, CSR is a subject that has been gaining strength again in the past few years, so much so that many larger companies have hired managers and whole teams in order to keep an active eye on the organization's compliance with ethical standards, both internally and externally. CSR is based…

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WhatsApp Marketing: Go or No-Go?

This will be fun. Rank the following social mediums (without using Google) according to monthly active users; highest to lowest. Twitter Facebook WhatsApp Instagram Pinterest Linkedin Got it in your head? Now scroll down for the results.                 source: SumoMe Ok, Facebook. Duh, you got that one. But, wait, WhatsApp? Yes, that is correct. WhatsApp has more active monthly users than Instagram, Pinterest and Linkedin COMBINED. If you live in…

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Millennial Video Habits and the Future of Buying (actionable tips)

Social Media, Smartphones, Selfies, Entitlement and... Spending power? Yes, Millennials (generally accepted as being born between 1980 and 1995) have overtaken Boomers as the most influential generation in terms of employment AND purchasing. According to Adweek, Millennials represent an estimated $2.45 TRILLION in spending power. Millennials have overtaken Boomers as THE influential generation in terms of employment and purchasing. This fact should perk the ears of EVERY company and brand. Why? Because this means Millennials are fueling the market…

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Keep It Rolling 2

Keep It Rolling: 5 Steps to Integrate More Video into Your Content Strategy

The rise of video creation and consumption across the internet should not be surprising news to any marketer. Most of us have seen the statistics stating that - 55% of people surveyed consume video completely - as opposed to skimming a blog article... go ahead, it's ok if you skim this one too. However, did you know that over 72% of B2B buyers watch video throughout their ENTIRE path to purchase? Lets say that again: 72%…

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Digital Marketing Trends that will help us make our clients more successful in 2017

2016 brought about many fundamental changes in the way we work. These changes made our team more effective and our customers more successful. Because we use the available digital marketing tools ourselves, we needed less time and energy for acquisition – time that we were able to use for our customers and the strategic advancement of our services. In today's blog article, I would like to take a look at some of the current trends…

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Future

Dr. Robert Goldman’s Future Predictions Post: A Marketer’s Reaction

Recently a very interesting, if not alarming, post on Facebook by Dr. Robert Goldman outlined a few of his future predictions. Mabe you have heard of him, or maybe not. He is known as the "anti-aging" doctor. His accolades are too numerous to list here, most of which involve sports medicine and healthy lifestyle. So, what on earth does Dr. Bob know about the future? Well, after reading his future predictions post you may think he knows a whole lot...or…

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What is a landing page and how does it generate leads?

So here you are. You have a fancy new website (or maybe an old one) and you're ready for the leads to come pouring in. You've heard people talking about Inbound marketing, digital marketing, online marketing and maybe you've even dipped your toes in the water of social media advertising. Let's be honest, there are a lot of moving pieces in today's marketing engine. Maybe you're thinking, "I don't need to completely understand how all…

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Context, Content, Conversion; Online Marketing is No Monarchy part 2

Last week we posted an article taking aim at the many misrepresentations of online and content marketing. So many analogies have likened online marketing to a monarchy of sorts. We challenged this type of thinking, because this form of marketing has many moving pieces, not just a single "supreme power" and compared it to a handshake. If you need to catch up, you can read Part 1 here. In this article we will conclude by covering…

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