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3 Easy Steps To a Stronger CSR Reputation

What is CSR? CSR stands for "Corporate Social Responsibility" which is a self-regulatory policy integrated into a company's business model. Although first introduced in the 1960's, CSR is a subject that has been gaining strength again in the past few years, so much so that many larger companies have hired managers and whole teams in order to keep an active eye on the organization's compliance with ethical standards, both internally and externally. CSR is based…

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WhatsApp Marketing: Go or No-Go?

This will be fun. Rank the following social mediums (without using Google) according to monthly active users; highest to lowest. Twitter Facebook WhatsApp Instagram Pinterest Linkedin Got it in your head? Now scroll down for the results.                 source: SumoMe Ok, Facebook. Duh, you got that one. But, wait, WhatsApp? Yes, that is correct. WhatsApp has more active monthly users than Instagram, Pinterest and Linkedin COMBINED. If you live in…

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Millennial Video Habits and the Future of Buying (actionable tips)

Social Media, Smartphones, Selfies, Entitlement and... Spending power? Yes, Millennials (generally accepted as being born between 1980 and 1995) have overtaken Boomers as the most influential generation in terms of employment AND purchasing. According to Adweek, Millennials represent an estimated $2.45 TRILLION in spending power. Millennials have overtaken Boomers as THE influential generation in terms of employment and purchasing. This fact should perk the ears of EVERY company and brand. Why? Because this means Millennials are fueling the market…

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Keep It Rolling: 5 Steps to Integrate More Video into Your Content Strategy

The rise of video creation and consumption across the internet should not be surprising news to any marketer. Most of us have seen the statistics stating that - 55% of people surveyed consume video completely - as opposed to skimming a blog article... go ahead, it's ok if you skim this one too. However, did you know that over 72% of B2B buyers watch video throughout their ENTIRE path to purchase? Lets say that again: 72%…

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Digital Marketing Trends that will help us make our clients more successful in 2017

2016 brought about many fundamental changes in the way we work. These changes made our team more effective and our customers more successful. Because we use the available digital marketing tools ourselves, we needed less time and energy for acquisition – time that we were able to use for our customers and the strategic advancement of our services. In today's blog article, I would like to take a look at some of the current trends…

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Future

Dr. Robert Goldman’s Future Predictions Post: A Marketer’s Reaction

Recently a very interesting, if not alarming, post on Facebook by Dr. Robert Goldman outlined a few of his future predictions. Mabe you have heard of him, or maybe not. He is known as the "anti-aging" doctor. His accolades are too numerous to list here, most of which involve sports medicine and healthy lifestyle. So, what on earth does Dr. Bob know about the future? Well, after reading his future predictions post you may think he knows a whole lot...or…

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What is a landing page and how does it generate leads?

So here you are. You have a fancy new website (or maybe an old one) and you're ready for the leads to come pouring in. You've heard people talking about Inbound marketing, digital marketing, online marketing and maybe you've even dipped your toes in the water of social media advertising. Let's be honest, there are a lot of moving pieces in today's marketing engine. Maybe you're thinking, "I don't need to completely understand how all…

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Context, Content, Conversion; Online Marketing is No Monarchy part 2

Last week we posted an article taking aim at the many misrepresentations of online and content marketing. So many analogies have likened online marketing to a monarchy of sorts. We challenged this type of thinking, because this form of marketing has many moving pieces, not just a single "supreme power" and compared it to a handshake. If you need to catch up, you can read Part 1 here. In this article we will conclude by covering…

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Content Marketing Monarchy

Content, Context, Conversion; Online Marketing is No Monarchy Part 1

A Digital Monarchy? In 1996 Bill Gates was quoted as saying, “Content is King.” Since then, marketers have spun this quote into every direction possible.  “Content is king, conversion is queen”, “If content is king, context is God” and so on, and so forth. The problem is some of these quotes contradict one another. So, which one is correct? Are any of them right? Are any of them even relevant? Is anyone even reading this?…

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3 Reasons Inbound Marketing Won’t Work For Your Company

Ok, you caught us. Link bait title… but hey, you clicked it and you’re already here so you may as well read the article!   Now that we’ve given Brian Halligan the chance to return to his seat after falling out of it, let’s take a look at 3 common excuses companies use when asked why they have not yet begun implementing Inbound Marketing and why those excuses hold no water.   “I’m not a writer.”  …

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