Customers are online searching for solutions; at home, work or on the go. Is your company easy to find when and where they need?
In a nutshell, online marketing is everything needed to boost your online presence, from being found by potential buyers online (SEO) to making the online experience as easy as possible for your target buyers (user experience). Easier said than done. A proper online marketing strategy includes market research, buyer personas creation, social media marketing, keyword analysis, website design and programming, mobile user experience, content creation, graphic design and so on. It relies heavily on real-time measurement and analytics and making adjustments to all the aforementioned criterion as necessary. Whew… Now that’s a lot of work!
AHA’s experts understand all these moving parts and can build a successful online marketing strategy beginning with the areas of highest impact. We know what it takes to get your products or services found by potential buyers and what motivates them to take action and buy. We understand the buyer’s journey and can help you to turn strangers into customers and customers into promoters.