SEARCH ENGINE OPTIMIZATION (SEO)
Search companies work tirelessly to offer their users the most valuable content. Create great content, higher ranking will follow.
You hear the term SEO all the time. That’s because people are using Google and other search engines to find just about everything – products, services, reviews, how-tos, and so on. Commonly we try to get found by introducing specific industry-related keywords throughout our website, but buyers don’t search based on keywords anymore. Think about it, when was the last time you searched like this: “restaurant + Paris + cheap”? Our guess is not in a long time, or maybe not at all. But what about, “Best affordable restaurants in Paris”? Notice the difference?
Today, SEO is about the users overall experience. The better their experience with you – from your search ranking, to the quality and relevancy of the content you offer, to the user experience of your website – the better your SEO ranking will be.
At AHA Factory we help you create an SEO strategy that helps you get found by your target prospects, based on the way they are searching. Focusing your attention on your buyers’ search habits will not only increase your search engine rankings, but also help you attract more qualified leads.
IS YOUR SEO STRATEGY OUTDATED?
In this guide, we separate SEO fact from SEO fiction and highlight 17 of the biggest myths that still seem to find their way into modern strategies. Specifically, we’ll answer questions including:
- Do meta descriptions really matter for SEO?
- Are more links better than more content?
- Can inbound marketing and SEO work together?