{"id":3526,"date":"2017-02-22T00:00:00","date_gmt":"2017-02-21T23:00:00","guid":{"rendered":"https:\/\/ahafactory.de\/blog\/your-marketing-goals-arent-working-stop-the-guesswork-and-start-working-smart\/"},"modified":"2017-02-22T00:00:00","modified_gmt":"2017-02-21T23:00:00","slug":"your-marketing-goals-arent-working-stop-the-guesswork-and-start-working-smart","status":"publish","type":"post","link":"https:\/\/ahafactory.de\/en\/blog\/your-marketing-goals-arent-working-stop-the-guesswork-and-start-working-smart\/","title":{"rendered":"Your Marketing Goals Aren&#8217;t Working &#8211; Stop the Guesswork and Start Working SMART"},"content":{"rendered":"No matter how big or small our Basel businesses are, we all have goals we want to reach. But goals come in different\u00a0shapes and sizes and are broken up into many levels, departments, time-frames, etc. For example, you may have visionary, high-level goals like \"be the best in Basel in our industry\", <a href=\"https:\/\/ahafactory.de\/en\/blog\/your-marketing-goals-arent-working-stop-the-guesswork-and-start-working-smart\/\" class=\"more-link\">weiterlesen<\/a>","protected":false},"excerpt":{"rendered":"<p>No matter how big or small our Basel businesses are, we all have goals we want to reach. But goals come in different\u00a0shapes and sizes and are broken up into many levels, departments, time-frames, etc. For example, you may have visionary, high-level goals like &#8220;be the best in Basel in our industry&#8221;, weiterlesen<\/p>\n","protected":false},"author":1,"featured_media":3527,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","inline_featured_image":false,"footnotes":""},"categories":[67],"tags":[199],"class_list":["post-3526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","tag-inbound-marketinginbound-mktgmarketingonline-marketingsmarketingstrategy","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Your Marketing Goals Aren&#039;t Working - Stop the Guesswork and Start Working SMART - AHA Factory<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahafactory.de\/en\/blog\/your-marketing-goals-arent-working-stop-the-guesswork-and-start-working-smart\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your Marketing Goals Aren&#039;t Working - Stop the Guesswork and Start Working SMART\" \/>\n<meta property=\"og:description\" content=\"No matter how big or small our Basel businesses are, we all have goals we want to reach. But goals come in different\u00a0shapes and sizes and are broken up into many levels, departments, time-frames, etc. For example, you may have visionary, high-level goals like &quot;be the best in Basel in our industry&quot;, weiterlesen\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahafactory.de\/en\/blog\/your-marketing-goals-arent-working-stop-the-guesswork-and-start-working-smart\/\" \/>\n<meta property=\"og:site_name\" content=\"AHA Factory\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ahafactory\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-21T23:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahafactory.de\/2020\/2020\/wp-content\/uploads\/2020\/04\/Smart-Goals.png\" \/>\n\t<meta property=\"og:image:width\" content=\"980\" \/>\n\t<meta property=\"og:image:height\" content=\"414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"mbainbridge\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"mbainbridge\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahafactory.de\\\/en\\\/blog\\\/your-marketing-goals-arent-working-stop-the-guesswork-and-start-working-smart\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahafactory.de\\\/en\\\/blog\\\/your-marketing-goals-arent-working-stop-the-guesswork-and-start-working-smart\\\/\"},\"author\":{\"name\":\"mbainbridge\",\"@id\":\"https:\\\/\\\/ahafactory.de\\\/en\\\/#\\\/schema\\\/person\\\/3f8bd1a40f0c91fa4fda9db74e8f77bd\"},\"headline\":\"Your Marketing Goals Aren&#8217;t Working &#8211; 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