SEO (Search Engine Optimization) can be a pretty scary and daunting topic. We all know it is important to be easily found online, and a huge part of that is ranking high in Google SERPs (Search Engine Results Page). However, SEO is constantly evolving and it’s hard to stay up-to-date and competitive.
Of course, some core principles may stick around forever, but some have changed slightly and others have already come and gone again. As a result, many of the once “proven” tactics, like littering your blog posts and pages with keywords or dropping your link in the comments section in as many eternal blogs as possible, are now things of the past, and actually hurt your SERP ranking.
Adjusting your SEO strategy based on the latest search ranking algorithms, and updates to the SERP itself, is incredibly important for future business success and reaching your marketing goals.
Adapt your SEO strategy to the new Google search ranking algorithm to get found and reach your marketing goals.
But no need to fear! We have gathered 17 SEO Myths to Leave Behind in 2017. In this free download we share some best practices that can continue to guide your strategy through 2017, while also highlighting how SEO has changed over the course of 2016.
Example: Did you know Google released a major algorithm update in September 2016? It is an update on the initial “Penguin” algorithm, called “Penguin 4.0.” This new update allows the Penguin algorithm to run in real time, so that Google to reindex sites that have been penalized far sooner than before. It also rewards high-quality websites in their SERP with better rankings. What used to be a guideline turned into a legitimate ranking rule in 2016.