Lead Generation in Digital Marketing Strategies for Successful Campaigns

Every company needs clients. Clients are one of the main factors for measuring success and fostering growth. It is not possible to acquire customers within a few hours; it takes time, patience and good work to arouse interest of possible clients. Once you manage to arouse this interest and the person weiterlesen

Are you doing Video Content Marketing right in 2019? 5 rules to answer yes!

How do you know if your video marketing content is resonating or reaching the right people? How do you know if the things you are doing are outdated, or if they are appropriate for 2019 (or 2020 for that matter). I am glad you asked.

Let’s quickly go over 5 key rules that will help put your mind weiterlesen

3 Easy Steps To a Stronger CSR Reputation

What is CSR?
CSR stands for "Corporate Social Responsibility" which is a self-regulatory policy integrated into a company's business model. Although first introduced in the 1960's, CSR is a subject that has been gaining strength again in the past few years, so much so that many larger companies have weiterlesen

Facebook vs. Youtube: Which Platform You Should Turn to for Video Marketing in 2017

Data from the Hubspot State of Inbound: 2017 is here, and as expected video marketing is growing at an exponential rate.

Some new, interesting statistics show that about half of all marketers questioned said they will be adding Facebook video (46%) or Youtube (48%) to their content distribution weiterlesen

How To Scrape Data From A Webpage With ParseHub: Your Contact List’s Architect

Recently I have fallen in love with a new (to me) tool called ParseHub. It is, among other things, an incredible tool for scraping webpages. If you are unfamiliar with what it means to "scrape" a site, no worries. Put simply, it is using a tool to parse and extract (or extract then parse) data from weiterlesen

Basel Business Online Marketing 2017: What Are You Missing?

To view online marketing in a city-centric, or even regional way might seem strange in 2017. After all, the internet has effectively flattened the world and globalized industry in a way like never before.

However, with the sky-rocketing rise in mobile search, "local" search has put the spotlight back weiterlesen

What’s the Difference Between Inbound Marketing and Online Marketing?

So, what's the difference between inbound marketing and online marketing? It's an obvious question, but before you can move your business' marketing plans forward, it is important to know exactly how these different terms are defined.

Simply put:
Inbound marketing is a marketing methodology with weiterlesen