How do you know if your video marketing content is resonating or reaching the right people? How do you know if the things you are doing are outdated, or if they are appropriate for 2019 (or 2020 for that matter). I am glad you asked. Let’s quickly go over 5 key rules that will help put your mind weiterlesen
Author Archives: mbainbridge
Do I Really Need an Online Marketing Agency?
Have you ever asked yourself, “Do I REALLY need a marketing agency?” If so, you are not alone. It’s a great question that many small, medium and even large companies have no doubt asked themselves at some point. The rise of affordable and even free online tools for marketing and advertising has weiterlesen
3 Easy Steps To a Stronger CSR Reputation
What is CSR? CSR stands for “Corporate Social Responsibility” which is a self-regulatory policy integrated into a company’s business model. Although first introduced in the 1960’s, CSR is a subject that has been gaining strength again in the past few years, so much so that many larger companies have weiterlesen
Facebook vs. Youtube: Which Platform You Should Turn to for Video Marketing in 2017
Data from the Hubspot State of Inbound: 2017 is here, and as expected video marketing is growing at an exponential rate. Some new, interesting statistics show that about half of all marketers questioned said they will be adding Facebook video (46%) or Youtube (48%) to their content distribution weiterlesen
How To Scrape Data From A Webpage With ParseHub: Your Contact List’s Architect
Recently I have fallen in love with a new (to me) tool called ParseHub. It is, among other things, an incredible tool for scraping webpages. If you are unfamiliar with what it means to “scrape” a site, no worries. Put simply, it is using a tool to parse and extract (or extract then parse) data from weiterlesen
Basel Business Online Marketing 2017: What Are You Missing?
To view online marketing in a city-centric, or even regional way might seem strange in 2017. After all, the internet has effectively flattened the world and globalized industry in a way like never before. However, with the sky-rocketing rise in mobile search, “local” search has put the spotlight back weiterlesen
What’s the Difference Between Inbound Marketing and Online Marketing?
So, what’s the difference between inbound marketing and online marketing? It’s an obvious question, but before you can move your business’ marketing plans forward, it is important to know exactly how these different terms are defined. Simply put: Inbound marketing is a marketing methodology with weiterlesen
4 Easy Ways to Help Brainstorm Blog Post Ideas
Sometimes brainstorming feels more like brain-dilly-dallying; no matter what you do there is just no creative juice flowing. Or perhaps you are totally new to blog article writing and “How to start blogging” can permanently be found in your browser history. Well, instead of (or after) banging your weiterlesen
The #1 Sign That You Are Behind Your Competitors Online
At first, this may seem like an easy question. “How do I know if I am behind my competitors online? Sales of course… wait… no, Google SERPs… wait… local search results… ummmm….” It’s not such an easy question to answer. There are SO many factors, and the way you answer the question probably weiterlesen
Does Inbound Marketing REALLY Work for Basel?
The inbound marketing method was birthed over ten years ago. That may come as a shock to many of us here in Europe. Since then, tens of thousands of companies, especially in North America, have latched on to this principle and have increased contacts, leads and sales as a result. Need proof? You can weiterlesen