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What is a landing page and how does it generate leads?

So here you are. You have a fancy new website (or maybe an old one) and you're ready for the leads to come pouring in. You've heard people talking about Inbound marketing, digital marketing, online marketing and maybe you've even dipped your toes in the water of social media advertising. Let's be honest, there are a lot of moving pieces in today's marketing engine. Maybe you're thinking, "I don't need to completely understand how all…

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How does inbound marketing fit into the mass move to mobile

Over the past two years, we have seen a trend of HUGE migration of users from social media to messaging apps. Facebook’s acquisition of What’sapp (just as an example) proves that the social media giants have long seen this trend coming and are doing what they must to ensure they remain at the forefront of the monetisation of digital and mobile marketing. As technology, pop culture and commerce continue to grow at different paces, it…

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