Facebook vs. Youtube: Which Platform You Should Turn to for Video Marketing in 2017

Data from the Hubspot State of Inbound: 2017 is here, and as expected video marketing is growing at an exponential rate. Some new, interesting statistics show that about half of all marketers questioned said they will be adding Facebook video (46%) or Youtube (48%) to their content distribution weiterlesen

How To Scrape Data From A Webpage With ParseHub: Your Contact List’s Architect

Recently I have fallen in love with a new (to me) tool called ParseHub. It is, among other things, an incredible tool for scraping webpages. If you are unfamiliar with what it means to “scrape” a site, no worries. Put simply, it is using a tool to parse and extract (or extract then parse) data from weiterlesen

Basel Business Online Marketing 2017: What Are You Missing?

To view online marketing in a city-centric, or even regional way might seem strange in 2017. After all, the internet has effectively flattened the world and globalized industry in a way like never before. However, with the sky-rocketing rise in mobile search, “local” search has put the spotlight back weiterlesen

What’s the Difference Between Inbound Marketing and Online Marketing?

So, what’s the difference between inbound marketing and online marketing? It’s an obvious question, but before you can move your business’ marketing plans forward, it is important to know exactly how these different terms are defined. Simply put: Inbound marketing is a marketing methodology with weiterlesen

4 Easy Ways to Help Brainstorm Blog Post Ideas

Sometimes brainstorming feels more like brain-dilly-dallying; no matter what you do there is just no creative juice flowing. Or perhaps you are totally new to blog article writing and “How to start blogging” can permanently be found in your browser history. Well, instead of (or after) banging your weiterlesen

Does Inbound Marketing REALLY Work for Basel?

The inbound marketing method was birthed over ten years ago. That may come as a shock to many of us here in Europe. Since then, tens of thousands of companies, especially in North America, have latched on to this principle and have increased contacts, leads and sales as a result. Need proof? You can weiterlesen

How to Increase Your Basel Business Local Search Ranking in 2017: Actionable SEO Tips

Local search ranking has been a pretty hot topic over the past couple years. As Google continues to strive to deliver the absolute best results to the user (after their ads of course), changes will continue to be made. It seems that ranking for local searches has become harder and harder as Google keeps weiterlesen

BREAKING NEWS: Basel Business Blows Entire 2017 Online Marketing Budget; Marketing Goals Still to be Determined

**Wednesday March 8, 2017: Basel, Switzerland A major company based in Basel reported late last night that, “It’s all gone!” In a hurried press conference held on the steps of corporate headquarters, the CMO (Chief Marketing Officer) shared the exciting news to a crowd of cheering employees. “I weiterlesen

How Online Marketing Content Guides Prospects Through the Buyer’s Journey

Lots of Content? Now What? You’ve got your magnet pointed directly at your market. You are increasing visitors to your site and they are consuming content… but are they consuming the right content? Are you losing visitors after a couple clicks? Are your visitors bouncing after just a single blog weiterlesen

How Online Marketing Content Guides Prospects Through the Buyer’s Journey

Lots of Content? Now What? You’ve got your magnet pointed directly at your market. You are increasing visitors to your site and they are consuming content… but are they consuming the right content? Are you losing visitors after a couple clicks? Are your visitors bouncing after just a single blog weiterlesen