It occurred to us here at AHA Factory that we often talk about the Buyer’s Journey in our articles. After a recent discussion, we realized that we had not fully explained in any of our articles what the Buyer’s Journey is, and why we find it so important! Now is the time to remedy that situation. If weiterlesen
Category Archives: Uncategorized
What is the Buyer’s Journey and Why Do We Care?
It occurred to us here at AHA Factory that we often talk about the Buyer’s Journey in our articles. After a recent discussion, we realized that we had not fully explained in any of our articles what the Buyer’s Journey is, and why we find it so important! Now is the time to remedy that situation. If weiterlesen
Leveraging Keywords for SEO: Get Found and Drive Sales
We all know that keywords are important for Search Engine Optimization (SEO). But it’s no longer about simply placing keywords throughout your website and blog post. Just like you, Google is a business that is doing it’s best to bring value to it’s users and customers. This is why they are consistently weiterlesen
Leveraging Keywords for SEO: Get Found and Drive Sales
We all know that keywords are important for Search Engine Optimization (SEO). But it’s no longer about simply placing keywords throughout your website and blog post. Just like you, Google is a business that is doing it’s best to bring value to it’s users and customers. This is why they are consistently weiterlesen
How to Match Your Online Marketing Approach to Your Consumers’ Needs
I came across a slightly older study (more than a year old, less than two years old) intended to show the consumer reaction to Inbound vs. Outbound marketing tactics. As I glanced over the data, I was able to extract a different understanding of the outcome than what the Moz/Fractl study had initially intended. From weiterlesen
How to Match Your Online Marketing Approach to Your Consumers’ Needs
I came across a slightly older study (more than a year old, less than two years old) intended to show the consumer reaction to Inbound vs. Outbound marketing tactics. As I glanced over the data, I was able to extract a different understanding of the outcome than what the Moz/Fractl study had initially intended. From weiterlesen
B2B Marketing Strategy Changes You Should Make Immediately
Mobile search has changed the way companies are getting found online. A great quote from Benedict Evans puts it simply into understanding, “It’s actually the PC that has the limited, basic, cut-down version of the Internet… it only has the web.” In other articles we have talked about the use of weiterlesen
We Need to Talk: The Marketing and Sales Disconnect
65% of marketers identify that their company’s top marketing challenge for 2017 is generating traffic and leads. This makes perfect sense as B2B marketing is all about lead generation. However, It is very few and far between that a hasty sale is made when a prospect enters your company’s B2B weiterlesen