Monthly Archives: January 2017

Streamline Sales and Marketing: How to make a Sales & Marketing Service Level Agreement (SLA)

Sales and Marketing don’t always agree (and as much as we may want to deny it, they are intrinsically linked). Both think they’re right and they can’t seem to fully understand the other. In the open, they seem to play well together, but behind closed doors it’s often like this…   Sales weiterlesen

Millennial Video Habits and the Future of Buying (actionable tips)

Social Media, Smartphones, Selfies, Entitlement and… Spending power? Yes, Millennials (generally accepted as being born between 1980 and 1995) have overtaken Boomers as the most influential generation in terms of employment AND purchasing. According to Adweek, Millennials represent an estimated weiterlesen

We Need to Talk: The Marketing and Sales Disconnect

65% of marketers identify that their company’s top marketing challenge for 2017 is generating traffic and leads. This makes perfect sense as B2B marketing is all about lead generation. However, It is very few and far between that a hasty sale is made when a prospect enters your company’s B2B weiterlesen

Keep It Rolling: 5 Steps to Integrate More Video into Your Content Strategy

The rise of video creation and consumption across the internet should not be surprising news to any marketer. Most of us have seen the statistics stating that – 55% of people surveyed consume video completely – as opposed to skimming a blog article… go ahead, it’s ok if you skim this one too. However, weiterlesen

“Trump”-eting: Marketing Your Way to Inauguration Day [3 Key Takeaways]

Friday. Inauguration day. Doomsday. It’s the end of the world as we know it, and I feel fine. Ok, this article is NOT a political rant. However, there will be the occasional stab. If you’re okay with that, let’s continue! Regardless of your political sway, as marketers there are some positive points weiterlesen

Digital Marketing Trends that will help us make our clients more successful in 2017

2016 brought about many fundamental changes in the way we work. These changes made our team more effective and our customers more successful. Because we use the available digital marketing tools ourselves, we needed less time and energy for acquisition – time that we were able to use for our customers weiterlesen

Dr. Robert Goldman’s Future Predictions Post: A Marketer’s Reaction

Recently a very interesting, if not alarming, post on Facebook by Dr. Robert Goldman outlined a few of his future predictions. Mabe you have heard of him, or maybe not. He is known as the “anti-aging” doctor. His accolades are too numerous to list here, most of which involve sports medicine and healthy weiterlesen