Dr. Robert Goldman’s Future Predictions Post: A Marketer’s Reaction

Recently a very interesting, if not alarming, post on Facebook by Dr. Robert Goldman outlined a few of his future predictions. Mabe you have heard of him, or maybe not. He is known as the "anti-aging" doctor. His accolades are too numerous to list here, most of which involve sports medicine and healthy weiterlesen

What is a landing page and how does it generate leads?

So here you are. You have a fancy new website (or maybe an old one) and you're ready for the leads to come pouring in. You've heard people talking about Inbound marketing, digital marketing, online marketing and maybe you've even dipped your toes in the water of social media advertising. Let's be honest, weiterlesen

How does inbound marketing fit into the mass move to mobile

Over the past two years, we have seen a trend of HUGE migration of users from social media to messaging apps. Facebook’s acquisition of What’sapp (just as an example) proves that the social media giants have long seen this trend coming and are doing what they must to ensure they remain at the forefront weiterlesen

Context, Content, Conversion; Online Marketing is No Monarchy part 2

Last week we posted an article taking aim at the many misrepresentations of online and content marketing. So many analogies have likened online marketing to a monarchy of sorts. We challenged this type of thinking, because this form of marketing has many moving pieces, not just a single "supreme power" weiterlesen

Content, Context, Conversion; Online Marketing is No Monarchy Part 1

A Digital Monarchy? In 1996 Bill Gates was quoted as saying, “Content is King.” Since then, marketers have spun this quote into every direction possible.  “Content is king, conversion is queen”, “If content is king, context is God” and so on, and so forth. The problem is some of these weiterlesen

3 Reasons Inbound Marketing Won’t Work For Your Company

Ok, you caught us. Link bait title… but hey, you clicked it and you’re already here so you may as well read the article!   Now that we’ve given Brian Halligan the chance to return to his seat after falling out of it, let’s take a look at 3 common excuses companies use when asked weiterlesen

Inbound Marketing Deep Dive Part 4: Delight your customers into repeat business

Whew! We've finally made it. This is the fourth and final part of our series on Inbound Marketing and what it means for the dreiländereck (tri-border region) and Basel based businesses. In this last installment we will cover the last step of the 4 Inbound Marketing Activities - Delight. If you thought weiterlesen

Inbound Marketing Deep Dive Part 3: How to close more deals and increase sales

Thanks for hanging in there as we continue to discuss the 4 Inbound Marketing Activities. We are half way there! In part 1 we dissected the first activity - Attract. In part 2 we took a deeper look at the second activity - Convert. If you missed these articles be sure to catch up with us before weiterlesen

Inbound Marketing Deep Dive Part 2: How to get more leads for your business

In part 1 of this 4 part series we took a look at the first step& of the 4 Inbound Marketing Activities - Attract. In part 2 we will continue exploring Inbound Marketing by discussing the second step - Convert. AC/CD Step 2 - Convert Now that you’ve attracted visitors to your website it’s weiterlesen

Inbound Marketing Deep Dive Part 1: How to attract the right visitors to your website

AC/CD Activity 1 - Attract We all know how crowded and LOUD the internet has become. Social Media has done wonders to connect us to each other, but it has also congested our lives with so much information that slicing through the garbage can be quite difficult. Not only are you competing with other weiterlesen