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Does Inbound Marketing REALLY Work for Basel?

The inbound marketing method was birthed over ten years ago. That may come as a shock to many of us here in Europe. Since then, tens of thousands of companies, especially in North America, have latched on to this principle and have increased contacts, leads and sales as a result. Need proof? You can find countless case studies of inbound marketing success here. The question remains though, does it really work in Europe... in Switzerland... in Basel? Just…

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How to Increase Your Basel Business Local Search Ranking in 2017: Actionable SEO Tips

Local search ranking has been a pretty hot topic over the past couple years. As Google continues to strive to deliver the absolute best results to the user (after their ads of course), changes will continue to be made. It seems that ranking for local searches has become harder and harder as Google keeps tightening the SERP-Belt. We are here to help you check off what is important in order to best compete in the…

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Press Conference

BREAKING NEWS: Basel Business Blows Entire 2017 Online Marketing Budget; Marketing Goals Still to be Determined

**Wednesday March 8, 2017: Basel, Switzerland A major company based in Basel reported late last night that, "It's all gone!" In a hurried press conference held on the steps of corporate headquarters, the CMO (Chief Marketing Officer) shared the exciting news to a crowd of cheering employees. "I don't know how it happened... it just did," he said through a smile, "I'm really excited about what this might mean for our company. We've never spent…

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Inbound Methodology For Business To Person Marekting Basel Messe

Hey Basel, Forget B2B and B2C Marketing. There is a New Player in Town: B2P (Business-To-People)

In business and marketing, we normally group companies into two basic categories: B2B and B2C (business-to-business and business-to-consumer). This makes perfect sense as B2B and B2C companies have very unique challenges they must address and overcome. But does this make sense for 2017 and years following?   B2B and B2C Marketing - A Quick Recap B2B marketing is primarily about getting "leads" through detailed and analytic presentations about value propositions and return on investment (ROI).…

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17 SEO Myths – What You Need to Know for 2017

SEO (Search Engine Optimization) can be a pretty scary and daunting topic. We all know it is important to be easily found online, and a huge part of that is ranking high in Google SERPs (Search Engine Results Page). However, SEO is constantly evolving and it's hard to stay up-to-date and competitive. Of course, some core principles may stick around forever, but some have changed slightly and others have already come and gone again. As a result, many of the…

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Digital Tools

Drowning in Digital Tools

If you're like me you're probably often on the lookout for new tools to streamline your workday. Sometimes this search uncovers some incredible ways to save time or make your life easier in some way. However, sometimes the tools themselves can become a hindrance to your workflow, creating more chaos and sucking time away from your workday. So how do you know for sure if a tool will be helpful before it's too late? Here are…

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