Local search ranking has been a pretty hot topic over the past couple years. As Google continues to strive to deliver the absolute best results to the user (after their ads of course), changes will continue to be made. It seems that ranking for local searches has become harder and harder as Google keeps weiterlesen
Author Archives: mbainbridge
BREAKING NEWS: Basel Business Blows Entire 2017 Online Marketing Budget; Marketing Goals Still to be Determined
**Wednesday March 8, 2017: Basel, Switzerland A major company based in Basel reported late last night that, “It’s all gone!” In a hurried press conference held on the steps of corporate headquarters, the CMO (Chief Marketing Officer) shared the exciting news to a crowd of cheering employees. “I weiterlesen
Hey Basel, Forget B2B and B2C Marketing. There is a New Player in Town: B2P (Business-To-People)
In business and marketing, we normally group companies into two basic categories: B2B and B2C (business-to-business and business-to-consumer). This makes perfect sense as B2B and B2C companies have very unique challenges they must address and overcome. But does this make sense for 2017 and years following? B2B weiterlesen
17 SEO Myths – What You Need to Know for 2017
SEO (Search Engine Optimization) can be a pretty scary and daunting topic. We all know it is important to be easily found online, and a huge part of that is ranking high in Google SERPs (Search Engine Results Page). However, SEO is constantly evolving and it’s hard to stay up-to-date and competitive. Of weiterlesen
Drowning in Digital Tools
If you’re like me you’re probably often on the lookout for new tools to streamline your workday. Sometimes this search uncovers some incredible ways to save time or make your life easier in some way. However, sometimes the tools themselves can become a hindrance to your workflow, creating more chaos weiterlesen
Online Marketing in Basel: It’s Time to Let Go of Your Content Strategy
Control of your content strategy… it’s time to let go. I don’t mean you shouldn’t plan your content. Editorial calendars are still important and a great way to keep everyone in your company informed and organized in their content creation. What I mean, is that where that content is posted may weiterlesen
Your Marketing Goals Aren’t Working – Stop the Guesswork and Start Working SMART
No matter how big or small our Basel businesses are, we all have goals we want to reach. But goals come in different shapes and sizes and are broken up into many levels, departments, time-frames, etc. For example, you may have visionary, high-level goals like “be the best in Basel in our industry”, weiterlesen
Smarketing: Align Marketing and Sales and increase Leads and Customers
Smarketing. It’s so much more than a cute buzzword. What’s more, is that the results of Smarketing, if used correctly, can be an incredible tool for your organization. For those of us not yet familiar, Smarketing is a term made popular by Hubspot, and refers to the internal alignment of a company’s weiterlesen
Smarketing: Align Marketing and Sales and increase Leads and Customers
Smarketing. It’s so much more than a cute buzzword. What’s more, is that the results of Smarketing, if used correctly, can be an incredible tool for your organization. For those of us not yet familiar, Smarketing is a term made popular by Hubspot, and refers to the internal alignment of a company’s weiterlesen
How Online Marketing Content Guides Prospects Through the Buyer’s Journey
Lots of Content? Now What? You’ve got your magnet pointed directly at your market. You are increasing visitors to your site and they are consuming content… but are they consuming the right content? Are you losing visitors after a couple clicks? Are your visitors bouncing after just a single blog weiterlesen