Author Archives: mbainbridge

How Online Marketing Content Guides Prospects Through the Buyer’s Journey

Lots of Content? Now What? You’ve got your magnet pointed directly at your market. You are increasing visitors to your site and they are consuming content… but are they consuming the right content? Are you losing visitors after a couple clicks? Are your visitors bouncing after just a single blog weiterlesen

What is the Buyer’s Journey and Why Do We Care?

It occurred to us here at AHA Factory that we often talk about the Buyer’s Journey in our articles. After a recent discussion, we realized that we had not fully explained in any of our articles what the Buyer’s Journey is, and why we find it so important! Now is the time to remedy that situation. If weiterlesen

What is the Buyer’s Journey and Why Do We Care?

It occurred to us here at AHA Factory that we often talk about the Buyer’s Journey in our articles. After a recent discussion, we realized that we had not fully explained in any of our articles what the Buyer’s Journey is, and why we find it so important! Now is the time to remedy that situation. If weiterlesen

Leveraging Keywords for SEO: Get Found and Drive Sales

We all know that keywords are important for Search Engine Optimization (SEO). But it’s no longer about simply placing keywords throughout your website and blog post. Just like you, Google is a business that is doing it’s best to bring value to it’s users and customers. This is why they are consistently weiterlesen

Leveraging Keywords for SEO: Get Found and Drive Sales

We all know that keywords are important for Search Engine Optimization (SEO). But it’s no longer about simply placing keywords throughout your website and blog post. Just like you, Google is a business that is doing it’s best to bring value to it’s users and customers. This is why they are consistently weiterlesen

How to Match Your Online Marketing Approach to Your Consumers’ Needs

I came across a slightly older study (more than a year old, less than two years old) intended to show the consumer reaction to Inbound vs. Outbound marketing tactics. As I glanced over the data, I was able to extract a different understanding of the outcome than what the Moz/Fractl study had initially intended. From weiterlesen

How to Match Your Online Marketing Approach to Your Consumers’ Needs

I came across a slightly older study (more than a year old, less than two years old) intended to show the consumer reaction to Inbound vs. Outbound marketing tactics. As I glanced over the data, I was able to extract a different understanding of the outcome than what the Moz/Fractl study had initially intended. From weiterlesen

B2B Marketing Strategy Changes You Should Make Immediately

Mobile search has changed the way companies are getting found online. A great quote from Benedict Evans puts it simply into understanding, “It’s actually the PC that has the limited, basic, cut-down version of the Internet… it only has the web.” In other articles we have talked about the use of weiterlesen

Video Marketing Breakdown: How to Include Video Throughout Your Entire Online Marketing Strategy

I am a HUGE fan of explainer videos! An explainer video is great for attracting prospects into the top of the “buyer’s journey funnel”, the journey that guides your prospects from simply being “aware” of you into “customers”. However, really great and effective video marketing will weiterlesen