Online Marketing in Basel: It’s Time to Let Go of Your Content Strategy

Control of your content strategy... it's time to let go.I don't mean you shouldn't plan your content. Editorial calendars are still important and a great way to keep everyone in your company informed and organized in their content creation. What I mean, is that where that content is posted may weiterlesen

Your Marketing Goals Aren’t Working – Stop the Guesswork and Start Working SMART

No matter how big or small our Basel businesses are, we all have goals we want to reach. But goals come in different shapes and sizes and are broken up into many levels, departments, time-frames, etc. For example, you may have visionary, high-level goals like "be the best in Basel in our industry", weiterlesen

Smarketing: Align Marketing and Sales and increase Leads and Customers

Smarketing. It's so much more than a cute buzzword. What's more, is that the results of Smarketing, if used correctly, can be an incredible tool for your organization.For those of us not yet familiar, Smarketing is a term made popular by Hubspot, and refers to the internal alignment of a company's weiterlesen

Smarketing: Align Marketing and Sales and increase Leads and Customers

Smarketing. It's so much more than a cute buzzword. What's more, is that the results of Smarketing, if used correctly, can be an incredible tool for your organization.For those of us not yet familiar, Smarketing is a term made popular by Hubspot, and refers to the internal alignment of a company's weiterlesen

How Online Marketing Content Guides Prospects Through the Buyer’s Journey

Lots of Content? Now What? You've got your magnet pointed directly at your market. You are increasing visitors to your site and they are consuming content... but are they consuming the right content? Are you losing visitors after a couple clicks? Are your visitors bouncing after just a single blog weiterlesen

How Online Marketing Content Guides Prospects Through the Buyer’s Journey

Lots of Content? Now What? You've got your magnet pointed directly at your market. You are increasing visitors to your site and they are consuming content... but are they consuming the right content? Are you losing visitors after a couple clicks? Are your visitors bouncing after just a single blog weiterlesen

What is the Buyer’s Journey and Why Do We Care?

It occurred to us here at AHA Factory that we often talk about the Buyer's Journey in our articles. After a recent discussion, we realized that we had not fully explained in any of our articles what the Buyer's Journey is, and why we find it so important! Now is the time to remedy that situation.If weiterlesen

What is the Buyer’s Journey and Why Do We Care?

It occurred to us here at AHA Factory that we often talk about the Buyer's Journey in our articles. After a recent discussion, we realized that we had not fully explained in any of our articles what the Buyer's Journey is, and why we find it so important! Now is the time to remedy that situation.If weiterlesen

Leveraging Keywords for SEO: Get Found and Drive Sales

We all know that keywords are important for Search Engine Optimization (SEO). But it's no longer about simply placing keywords throughout your website and blog post. Just like you, Google is a business that is doing it's best to bring value to it's users and customers. This is why they are consistently weiterlesen

Leveraging Keywords for SEO: Get Found and Drive Sales

We all know that keywords are important for Search Engine Optimization (SEO). But it's no longer about simply placing keywords throughout your website and blog post. Just like you, Google is a business that is doing it's best to bring value to it's users and customers. This is why they are consistently weiterlesen