How to Match Your Online Marketing Approach to Your Consumers’ Needs

I came across a slightly older study (more than a year old, less than two years old) intended to show the consumer reaction to Inbound vs. Outbound marketing tactics. As I glanced over the data, I was able to extract a different understanding of the outcome than what the Moz/Fractl study had initially intended. From weiterlesen

How to Match Your Online Marketing Approach to Your Consumers’ Needs

I came across a slightly older study (more than a year old, less than two years old) intended to show the consumer reaction to Inbound vs. Outbound marketing tactics. As I glanced over the data, I was able to extract a different understanding of the outcome than what the Moz/Fractl study had initially intended. From weiterlesen

B2B Marketing Strategy Changes You Should Make Immediately

Mobile search has changed the way companies are getting found online. A great quote from Benedict Evans puts it simply into understanding, "It's actually the PC that has the limited, basic, cut-down version of the Internet... it only has the web." In other articles we have talked about the use of weiterlesen

Video Marketing Breakdown: How to Include Video Throughout Your Entire Online Marketing Strategy

I am a HUGE fan of explainer videos! An explainer video is great for attracting prospects into the top of the “buyer’s journey funnel”, the journey that guides your prospects from simply being “aware” of you into “customers”. However, really great and effective video marketing will weiterlesen

Streamline Sales and Marketing: How to make a Sales & Marketing Service Level Agreement (SLA)

Sales and Marketing don't always agree (and as much as we may want to deny it, they are intrinsically linked). Both think they're right and they can't seem to fully understand the other. In the open, they seem to play well together, but behind closed doors it's often like this...   Sales weiterlesen

Millennial Video Habits and the Future of Buying (actionable tips)

Social Media, Smartphones, Selfies, Entitlement and... Spending power? Yes, Millennials (generally accepted as being born between 1980 and 1995) have overtaken Boomers as the most influential generation in terms of employment AND purchasing. According to Adweek, Millennials represent an estimated weiterlesen

We Need to Talk: The Marketing and Sales Disconnect

65% of marketers identify that their company’s top marketing challenge for 2017 is generating traffic and leads. This makes perfect sense as B2B marketing is all about lead generation. However, It is very few and far between that a hasty sale is made when a prospect enters your company’s B2B weiterlesen

Keep It Rolling: 5 Steps to Integrate More Video into Your Content Strategy

The rise of video creation and consumption across the internet should not be surprising news to any marketer. Most of us have seen the statistics stating that - 55% of people surveyed consume video completely - as opposed to skimming a blog article... go ahead, it's ok if you skim this one too. However, weiterlesen

“Trump”-eting: Marketing Your Way to Inauguration Day [3 Key Takeaways]

Friday. Inauguration day. Doomsday. It's the end of the world as we know it, and I feel fine. Ok, this article is NOT a political rant. However, there will be the occasional stab. If you're okay with that, let's continue! Regardless of your political sway, as marketers there are some positive points weiterlesen